![]() ![]() To help target multilingual users, you may submit products and run campaigns in multiple languages. However, many users speak more than one language. Google will target people who use your chosen language. For Google Ads, set up a Shopping campaign for the target country.Show all cost information in the target country currency on your landing pages and website.Submit shipping information for the target country in the same currency you use for your product prices.Otherwise, upload your product data as a new feed in a supported language with prices in that country's currency. If you already have a feed in the supported language, add the desired country using the “Add multiple countries” selector.Of the countries in which Shopping ads and free listings are available, decide which would be good candidates for the languages your product data and website already support.In all countries in which Shopping ads and free listings are available, you can submit products and run campaigns in any language that’s supported in Merchant Center, provided you set up tax and shipping and created a Shopping campaign for the target country. While most users speak the primary languages of a country, many users speak multiple languages or prefer different languages. You may upload a feed in any supported language. You can use the table below to see which currencies are available per country. If you show products in your home country, you need to comply with the requirements for that country. This article explains the language and currency requirements that your product data and landing pages will need to meet for both your home country and internationally in order for you to display products in Shopping ads and free listings. Keep in mind, though, that not all languages will result in high traffic for all countries. You can target a specific language group within a country, even if that language isn’t one of the country’s major languages. You may upload and show your products in any supported language and show products in any country in which Shopping ads and free product listings are available. You’ll also want to consider which language you’re using for your feed. ![]() When you submit your product data to Google Merchant Center, you'll need to use a currency that's supported for your target country. ![]()
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